New Smith & Wesson Series Aimed At First-Time Gun Owners
Smith & Wesson is launching a multi-media marketing campaign called Smith & Wesson Gunsmarts. The company’s new campaign is designed to welcome new gun owners into the firearms community and highlight key resources available to those who have just purchased their first pistol, rifle, or revolver.
Getting New Gun Owners Off To A Good Start
“As an industry leader, it’s our responsibility to help educate and inform those who have recently purchased their first firearm and help them to become confident, responsible members of the firearms community,” said Kyle Tengwall, S&W VP Marketing.
“As such, we’ve developed Smith & Wesson Gunsmarts – a resource that provides information on firearms training programs, industry information, and an educational video series hosted by experts in the firearms space. We hope that new and seasoned gun owners leverage this information to help them become confident and responsible members of the firearms community.”
Video Series For New Gun Owners
As a cornerstone of the campaign, the company has released a new video series devoted to helping inform, educate, and excite those who have recently joined the firearms community. Hosted on YouTube, the Smith & Wesson Gunsmarts video series covers a comprehensive set of topics. They take the viewer from the basics of firearms safety through their first trips to the range – all in a simple, inviting manner.
Prizes Offered To Entice New Gun Owners
To generate excitement around the Smith & Wesson Gunsmarts campaign, the company will host a series of sweepstakes that will run from September through October to engage with new gun owners on social media. No purchase is necessary to participate. Prize packages will include firearms, ammunition, and accessories from a variety of top industry brands.
To learn more about this program, go to Smith-Wesson.com/Gunsmarts.
Steven Paul Barlow is a retired sergeant/station commander and former firearms instructor with the New York State Police. He is an avid hunter, fisherman, and enthusiast with all things related to firearms, knives, and survival. He has been writing on outdoor topics for more than 35 years. His collections of outdoor humor stories are available at BriarHill Books.
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